See where the journey stalls.Then fix that step.
Build a funnel from the events that define a useful path. Then see how many people continue—and where the rest drop away.
- Define your own steps
- Measure conversion
- Fix the specific step
Every journey you have named
The paths that matter. In one list.
Open Funnels and see the journeys you have already defined. Name, last run, and overall conversion sit together, so you can pick the one that needs another look.
- Named funnels with last-run dates
- Overall conversion at a glance
- A new funnel when the next question appears
The path is the events
Pick the steps. The rest is measurement.
A signup, a project, an invite. Choose the events that describe the journey, reorder them, and add another step when the path gets more specific.
- Event steps you choose
- Reorder and add steps as you learn
- The same events you already track
From interest to action
The drop-off is a specific step.
See how many people reach each event, and how many continue to the next. Make the next improvement a concrete one—not another guess about the whole funnel.
- Step counts and conversion between them
- A date range you already use in Analytics
- The same customer events as the rest of the stack
Customers
Clearer journeys. Fewer guesses.
“Snippet went in before lunch. By mid-afternoon I was watching real visits and answering our first chat.”
“We shipped Thursday and I forgot the trial follow-up. The workflow sent it anyway.”
“The assistant handled the how-do-I questions from our docs. The tricky one came to me with the full thread attached.”
“Three invoices became one. I invited our new hire and the price didn't move.”
“A chargeback came in Tuesday. The payments, emails, and activity were already in the case.”
“Signup notifications took a minute to turn on. The events were already there from analytics.”
Questions about Funnels.
And straight answers.
Funnels lives in Analytics. Install the snippet once, track the events that matter, and the journeys you define sit next to Reports and Events.
Choose two or more tracked events, in the order people take them. A typical path is Signed Up, then Created Project, then Invited Teammate.
Yes. A funnel measures the steps between tracked actions, so events have to be arriving before there is anything to measure.
Yes. Reorder, replace, or add events on an existing funnel. The next run uses the path you just set.
Funnels use the same events as Reports, CRM, and Support. Identify a customer and that activity is useful context in the rest of the workspace.
Make the next improvement a specific one.
A pageview tells you someone arrived. A funnel tells you where they stopped. Start from the step that needs a little more love.
Start with funnels